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Retail and FMCG
Sound of Data (SoDa) helps retailers and FMCG companies unlock customer insights, improve operational efficiency, and respond faster to market dynamics. With expertise rooted in multinational FMCG and retail backgrounds, our team understands the realities of fragmented data, complex category structures, merchandising, and seasonal volatility.
HR
- HR records management, time sheets
- Payroll management
- Talent management
Marketing
- Marketing campaigns planning and optimization
- Loyalty programs
- Customer segmentation
Ecommerce
- eCommerce platform
- Order Management
- Merchandise content management
- B2B eCommerce
Finance
- Accounting and tax reporting
- Management accounting
- Budgeting and financial consolidation, risk management
Logistics
- Stock management
- Supply chain management
- Replenishment and distribution
Sales
- Merchandise financial planning
- Demand forecast
- Categoryand assortment planning
What We Deliver
Retail Impact
01
Manage assortments and product ranges with data-driven tools
02
Optimize supply chains, demand planning, and promotions.
03
Analyze sales and customer behavior in real time across retail networks.
04
Support loyalty, merchandising, and store operations with insights that drive measurable results.
FMCG Impact
01
Detect and respond to consumer trends early.
02
Manage distribution and sales channels with integrated data.
03
Predict demand to minimize losses from surpluses and shortages.
04
Enable agile marketing strategies to strengthen brand position.
05
Enhance manufacturing efficiency and procurement agility with Factory and Procurement Kits.
Measurable Outcomes
solutions designed to deliver growth, efficiency, and flexibility in highly dynamic markets.
Faster Adoption
pre-built kits allow quicker deployment than custom development while remaining fully adaptable to client infrastructure.
Retail & FMCG DNA
our experts come from the industry, so we know loyalty economics, merchandising pain points, distributor complexity, and factory-floor realities from the inside.
Workflow application for streamlining sales and project operations
Customer:
Multinational strategic consulting firm
Challenges:
- To support more structured, transparent, and efficient operations
- To improve transparency across the full project lifecycle
Solution:
- Developed an integrated workflow application designed to optimize project lifecycle management
- Tools included automated alerts, structured data collection, real-time oversight, centralized document storage, reporting capabilities, and clearer role governance
Results:
- The application serves as a unified source of project lifecycle data by centralizing and automating workflows
- Enhanced management transparency
Migration of Data Platform to Cloud for FMCG Company
Customer:
Local business unit of global FMCG manufacturer
Challenges:
- Siloed KPI definitions and data sources
- Outdated local reporting system
- High cloud costs and limited self-service capabilities
Solution:
- Migrated analytics to a cloud platform with optimized ETL streams
- Built 100+ data marts from 1000+ sources covering 5000+ KPIs
- Delivered dashboards for OSA, pricing, distribution, geolocation, and more
- Enabled self-service reporting for departments
Results:
- Migrated analytics to a cloud platform with optimized ETL streams
- Built 100+ data marts from 1000+ sources covering 5000+ KPIs
- Delivered dashboards for OSA, pricing, distribution, geolocation, and more
- Enabled self-service reporting for departments
Talk to an Expert
Submit a request and we will contact you to find a solution for your business